Tuesday, 24 May 2011

Brand Awareness

If you've been in or around the CMS Market Space in the last 10 Years, there's a good chance you're aware of some of the leading players in that time. Brands such as Autonomy, EpiServer, Immediacy, MediaSurface, SiteCore and Vignette have all been leaders in the space for some time, and were well known by people in the know.

It's well understood that there are a number of Vendors out there that are now offering FREE Content Management Solutions e.g. DotNetNuke, Joomla and Umbraco to name but a few. Free CMS solutions are certainly here to stay, and it's made the Content Management world a very cut-throat Market. However, when brands such as Immediacy and MediaSurface's Morello fall off the face of the planet, you have to wonder why. The Immediacy and MediaSurface brands were successful, and brought relatively good recurring revenue into their respective businesses, so you have to wonder why someone took the decision to wipe them off the map, and replace them with a brand that nobody had even heard of in the space.

Alterian are constantly using current, up-to-date forms of Social Media to encourage businesses to think about Brand Awareness and Engage with their consumers, but with the acquisition of MediaSurface, and the subsequent death of their successful Immediacy and Morello brand names, it's difficult to believe what they preach in their various Social Media Channels.

Recently, Alterian have seen a cataclysmic down turn in Profits, and have blamed a weak recovery in the UK Economy and contract delay in the US, but the costly purchase of MediaSurface and subsequent Marketing decisions, have to have some part to play in their current situation.

Friday, 7 January 2011

No Man 'should' be an Island

No man is an island entire of itself; every man is a piece of the continent, a part of the main! This is most evident in Software Development. Having pockets of knowledge is bad for business, and simply dangerous, making it difficult to deliver on time and efficiently.

If I am the only person who has the knowledge in my head, and I can't make it into work, how long will it take to deliver the required Software?

How do you get round this problem? Can you do it easily without Teamwork?

Thursday, 4 November 2010

The Sandwich Van

I had no idea that Steven Seagal was the rounded individual that he seems to be........he's certainly got the Sandwich Van topic licked!

Friday, 27 August 2010

Are you doing Scrum if you're not involving the Stakeholders?

I've long wondered if you're actually following Scrum when Stakeholders aren't getting involved, or you're not consulting them regularly. What if they simply don't care? How do you convince them that they should get involved?

The most important role in the Project is the Stakeholder! They're the ones who want it, and they're the reason we're doing the Project anyway! In my experience, failure to not involve Stakeholders, i.e. the customer for the Project, leads to the delivery of Products and Features that simply don't meet the requirements of the End User. In 9 out of 10 Projects, making decisions internally without external consultation will cause you to either deliver the wrong solution, or just part of it...badness!

Thursday, 19 November 2009

Understand my User Story!

Ever struggled to get your point across through a number of Bullet Points in your User Story? Well, help is indeed at hand, with Balsamiq Mockups! For around £46 per Client Licence, you can quickly design interfaces which will help you explain what you need to be delivered, and help your Developers easily understand what you're talking about.

Wednesday, 15 April 2009

How to reduce a Test Automation Deficit

For some time, I've been wondering how on earth you make sure a Legacy application has a full suite of Automated Tests.  In my place of work, we follow Scrum as our Development Methodoligy.  I was always led to believe that you should create Automated Tests for the Stories the Team accepted in the given Sprint.

However, my colleague has sent me the attached Link, which shed's some light on how to reduce your Test Automation deficit.